Whether you’re a seasoned copywriter, veteran marketer, or budding entrepreneur… you’ve likely been there…
You need to create a marketing campaign—a direct mailing, a promotional email, a Facebook ad, a sales page…
And with the deadline fast approaching, you open a new page and start writing, eager to punch out a winning campaign…
But after several attempts of typing and deleting and rewriting… you realize something troubling…
You have no idea where to start.
If that’s you, don’t worry, you’re in good company.
I know that feeling better than anyone…
Writing Used to Be Hard. Then I Tried This…
A few years ago, I accepted a job as Head of Content for Sleeknote, a fast-growing SaaS startup.
My role was to grow the company’s organic reach and boost its conversions from visitor to subscriber.
To do that, I had to create a ton of new content, including:
- Targeted blog content;
- Facebook ad copy;
- Email marketing campaigns;
- Product feature descriptions; and
- Much more.
But there was a problem…
Every time I sat down to write I had no idea what to write.
If I was creating a piece of content, like a blog post, I would write an introduction, only to delete it moments later, embarrassed by what I had committed to the page.
Or, if I was writing copy for a Facebook ad campaign—a platform where every word needs to earn its place—I couldn’t decide on an angle that would catch and hold the reader’s attention.
I felt frustrated to no end and it got on top of me, at times.
I felt like a fraud, an imposter that had lucked his way into a job he wasn’t qualified for…
And I feared that it was only a matter of time before my new employer would discover me for who I really was.
In hindsight, I was qualified for the job, of course. The problem was my anxiety got the better of me every time I wrote.
I needed to change my entire writing process…
And I needed to do it.
Fast.
So, I began building a resource that many copywriters advise, but few actually have and maintain…
A marketing swipe file.
I began curating a collection of the top marketing materials to model. From email campaigns to Facebook ads. From blog post introductions to little-known marketing strategies.
Anytime I needed to create a campaign from scratch, I could refer to my marketing swipe file… get inspiration from an existing, proven marketing idea, and model it for my campaign… even if I wasn’t feeling creative.
Today, after curating for several years, my marketing swipe file has become an indispensable resource. Like Sam’s Commonplace Book, it’s something I reference, refer and add to it daily.
For instance, if I’m writing a blog post about marketing strategies… I can filter “Marketing Strategies” to see all entries that have that tag.
Or, I’m writing a Facebook ad campaign and I need inspiration for a unique angle… I can search “Facebook Ads” and browse tags like “Authority,” “Social Proof,” and more.
Having a digital swipe file of tested and proven marketing materials has aided me in learning, honing… and perfecting my skills as a marketing professional.
More, it’s helped me create content that converts passive readers into active buyers… and helped generate more income, both for me, and my employer.
Today, I want to invite you to enjoy it… so, you, too, can learn from top brands and create marketing materials that boost your bottom line.
Introducing: Sam’s Instant Swipe File
My marketing swipe file is the ultimate resource for marketing professionals looking to create better marketing campaigns that convert, quickly and easily… without having to reinvent the wheel each time.
Whether you’re a marketing manager growing an online retailer or an online business owner looking to get more sales… I guarantee my marketing swipe file will inspire you to market better than you are now.
Here’s What’s Included…
Categorized for Convenience. I’ve tagged each page by marketing channel—emails, Facebook ads—and context— outreach, angle: humor—for fast and easy access.
Ultra-Useful and Super-Specific. No one has time to decipher ambiguous headlines. You’re no exception. I’ve given each page a clear and concise headline, leaving nothing to chance.
Multiple Views. Use Notion’s gallery view to get a 30,000-foot overview of a page’s strategy—without having to open it to see what it’s about. Perfect for browsing.
Search Functionality. Unlike its physical counterpart, I built my marketing swipe file in Notion… meaning it’s easy to search for a favorite ad, marketing strategy, and more.
You’re One Idea Away…
It’s taken me years to keep a well-organized swipe file.
That’s the bad news.
The good news is you don’t have to go to the lengths I went to…
You can get lifetime access to my marketing swipe file today.
Imagine:
No more guesswork. No more reinventing the wheel. Just proven marketing ideas from top brands that are already getting the results you desire.
The way I see it, you have two options.
You can either continue to go at it alone, figuring out what might work. Or, you can learn from the best, model what’s working now, and achieve similar results for your business.
The choice is yours.
Frequently Asked Questions
Q: I don’t have a Notion account. Can I still access Sam’s Instant Swipe File?
A: Of course! After joining, you’ll get a unique link that you can use to get access through your favorite browser.
Q: What is your refund policy?
As mentioned, Sam’s Instant Swipe File is accessed via a link to a private Notion page. Once I share that link, I can’t revoke access even in the event you decide it’s not for you.
As such, Sam’s Instant Swipe File is non-refundable. If you have any reservations, it’s not for you—especially if you have a tendency to make impulse purchases or skim-read pages like the one you’re reading. Trust me on that.
What Others Are Saying
More than 1.5 million people read my work each year. And more than 300 people have already invested in themselves with my Notion resources.
I don’t ask for reviews, but here’s what readers, like you, are saying about my work:
Like what they say? Get immediate access to my marketing swipe file now.