I’ve written a lot about my favorite big ideas.  From being wrong less to inverting our thinking, we can all benefit from tools like these to make better, more informed decisions in everyday life. But these ideas, while helpful, fall under a bigger idea: mental models. A mental model is a decision-making tool that guides our perception of […]

Early in his career, Belichick loved and mastered the one part of the job that coaches disliked at the time: analyzing film. Years later, to the surprise of few, Belichick landing himself his dream position. Holiday’s humble beginnings as an assistant in Hollywood echoed Belichick’s meteoric rise as a prolific coach. “Someone told me that […]

In his book Awaken the Giant Within, Tony Robbins posits that thinking is nothing more than the process of asking and answering questions. Further, he reasons that if we can ask better (quality) questions, we can control our focus better and achieve more. A quality question accomplishes three specific things, says Robbins: They immediately change what we’re […]

Rosser Reeves, an American advertising executive, is the subject of one of the most famous stories in advertising. While the precise details are unknown, the legend goes like this: One afternoon, Reeves and a colleague were having lunch in Central Park. On their way back to their Madison Avenue office, they saw a beggar holding […]

It was 1928, and George Washington Hill, president of the American Tobacco Company (ATC), had a challenge on his hands. Tobacco companies had long targeted women, but due to the social taboo against women smoking in public, none had succeeded at breaking the market.  In an effort to target women—albeit, from a fresh angle—Washington sought […]