In 1965, a social psychologist called Howard Levanthal wanted to see if he could persuade a group of university students at Yale University to get a tetanus jab. [1] He divided them up into several groups, and gave all of them a seven-page booklet explaining the dangers of tetanus, the importance of inoculation, and the […]
How to Build a New Habit in 3 Simple Steps
Are you a master of a skill? Perhaps you’re fluent in a language. A Grade 8 pianist. Or a master craftsman in carpentry. If you are, it’s not necessarily a result of your income, personal circumstances, upbringing or any other variable. It’s a result of something a lot more powerful. Something you have complete control […]
The Commander’s Intent: How to Make New Habits Stick
Southwest Airlines is one of the most successful budget airlines operating in the world today. In fact, Southwest has been consistently profitable for more than thirty years. The secret to their success? Cutting unnecessary expenses. And they’ve been doing it for decades. In order for them to succeed at such a high level, they must […]
The Adaptation Strategy: What to Do When You Don’t Achieve Your Goals
In 1960, Freddie Roach was born into a boxing family. His father had been a professional boxer, his mother was a boxing judge and his older brother, Pepper, was an up-and-comer, learning the ropes (no pun intended). [1] At six years old, his apprenticeship began under his father, in a gym in South Boston. This […]
This Coach Focuses on The Process Over The Outcome (And So Should You)
At 11 years old, “Little Nick”, as he was known in his hometown of Monongah, West Virginia, was paying his dues, working at his father’s service station. In between customers, he and “Big Nick”—the newly appointed Pop Warner football team coach—would pass a football to one another in front of the pumps on Route 19 […]