In his seminal book Influence, Robert Cialdini explains the science of persuasion, outlining six “weapons of influence” companies and advertisers use to sway decisions. He emphasizes the need for quick decision-making in a busy world, often based on limited information. Cialdini warns of the potential for manipulation with these techniques and urges awareness and active […]
Words Into Works #097 | The First Impression Paradox
In his book Plays Well with Others, Eric Barker delves into the complexities of first impressions, highlighting our inherent biases, especially confirmation bias. He introduces “the First Impressions Paradox,” which explains how our initial judgments about people are often accurate but resistant to change. This paradox is rooted in our tendency to favor information that […]
Words Into Works #088 | The Six Pillars of Resilience
In her book Mindset Matters, Gemma Leigh Roberts highlights resilience as the quintessential skill for the evolving work landscape. After all, resilience facilitates overcoming challenges and fosters learning and growth from those experiences. “The construct of resilience can be complex to navigate,” writes Roberts. “It can be tricky to know where to start when focusing […]
Words Into Works #079 | The SPEACC Framework
In his book Magic Words, Jonah Berger explores the science behind language and its practical applications in our lives. He focuses on six types of “magic words” that can help us be more persuasive, build stronger relationships, and increase our personal and professional success. Let’s look at each in turn. The SPEACC Framework 1. Similarity […]
Words Into Works #072 | The 5-Step Neurocycle
In her book, Cleaning Up Your Mental Mess, Dr. Caroline Leaf discusses a five-step process called Neurocycling that empowers people to use their minds and brains effectively, directing neuroplasticity toward their advantage. Based on extensive research, the five steps aid in building and detoxifying thoughts, effectively changing the brain’s structure, and can help harness the […]