In his seminal book Influence, Robert Cialdini explains the science of persuasion, outlining six “weapons of influence” companies and advertisers use to sway decisions. He emphasizes the need for quick decision-making in a busy world, often based on limited information. Cialdini warns of the potential for manipulation with these techniques and urges awareness and active […]
Words Into Works #091 | BANTA
In his book Getting to Yes: Negotiating an Agreement Without Giving In, Roger Fisher addresses the challenges of negotiating when the other party has a stronger bargaining position. Fisher acknowledges that no strategy can ensure victory when all leverage lies with the opposition. Just as one cannot grow lilies in a desert, certain realities in […]