In their book Decisive, Chip and Dan Heath offer a framework for making better decisions called The WRAP Process. “To make better choices,” write the brothers, “we must avoid the most common decision-making biases.” While awareness of biases and irrationalities isn’t sufficient to avoid them, we can use The WRAP process to help us make […]

In 2002, Stewart Butterfield conceived ideas for a massively multiplayer online video game. But without the funds to make his dream a reality, he and his colleagues focused on building a side project that would later become a full-time gig. [1]  Seven years later, with the proper financial backing in place, Butterfield realized his vision […]