Imagine a quick stop for toothpaste. Simple, right? But as your eyes scan the shelves, chaos looms: whitening, sensitivity relief, charcoal, baking soda, mint. What began as a two-minute errand now feels like a surprise quiz you’re unprepared for. You freeze, second-guessing every option. Whitening or charcoal? Sensitivity relief or cavity protection? What if I […]
Words Into Works #132 | The Two Selves Theory
Reflect on a recent experience. What comes to mind first? It’s likely not the whole event but the moments that made it unforgettable—the peaks that thrilled you, the valleys that challenged you, and the way it all came together. Daniel Kahneman, the Nobel Prize-winning psychologist and author of Thinking, Fast and Slow, delves into this […]
Words Into Works #131 | The Two-Way Door Decision Framework
A while back, I read a story about a professional who was offered a chance to collaborate on an exciting project. It could have been life-changing. But he hesitated—paralyzed by the fear of making the wrong choice. The opportunity was gone by the time he decided. It’s a familiar story, isn’t it? We treat every […]
Words Into Works #130 | The Reversal Test
Imagine you’re leading a project, and your team proposes a significant change. As you listen, you feel a sense of discomfort—something about the idea doesn’t sit right. The reasons for your hesitation might not be clear, but they persist. Should you trust your gut, or are you potentially falling into the trap of status quo […]
Words Into Works #129 | The Opportunity Portfolio
Last month, a friend of mine turned down a $50,000 consulting project because his calendar was completely booked. Two weeks later, a $250,000 opportunity emerged—but he couldn’t take that either. He had optimized himself into a corner. This scenario illustrates one of the most powerful ideas from Morgan Housel’s The Psychology of Money: The Opportunity […]