In an age where leadership is often associated with power and influence, Admiral William H. McRaven presents a different perspective in his book, The Wisdom of The Bullfrog. He introduces “The Principle of Honorable Leadership,” emphasizing integrity, ethics, and moral fortitude as the bedrock of effective leadership. This principle is not about pursuing personal glory […]
How We Pre-Sold a Print Book (and Made $8,268.54 in 7 Days)
In January 2019, the Sleeknote marketing team set an ambitious goal: to write, edit, and publish a print book by the end of Q2 2019. By the end of March, we had a proofread manuscript, a cover, and, most importantly, a proof copy of our book from the printer. Having never published a book, we […]
Words Into Works #100 | Rational Optimism
In his book, Same as Ever, Morgan Housel addresses the complex interplay between optimism and pessimism, emphasizing the necessity of balancing these seemingly contradictory mindsets for progress. He suggests that the best approach in life, particularly in finance, is to save like a pessimist but invest like an optimist. Housel illustrates this philosophy through various […]
Words Into Works #099 | The Six Principles of Effective Writing
In Writing for Busy Readers, Jessica Lasky-Fink and Todd Rogers share six universal principles of effective writing. Adaptable to any context, the authors tailor these guidelines to diverse writers and readers, acknowledging varied voices, experiences, and biases. Let’s detail each principle and explore how to communicate effectively in today’s fast-paced world. The Six Principles of […]
Words Into Works #098 | The Six Weapons of Influence
In his seminal book Influence, Robert Cialdini explains the science of persuasion, outlining six “weapons of influence” companies and advertisers use to sway decisions. He emphasizes the need for quick decision-making in a busy world, often based on limited information. Cialdini warns of the potential for manipulation with these techniques and urges awareness and active […]
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