Imagine it’s 1918. You’re an executive at the Bethlehem Steel Company in Pennsylvania, one of the largest steel manufacturers in the world. Despite the company’s success, you and your colleagues need help managing your time effectively. Enter Ivy Lee, a productivity consultant with a revolutionary idea. His method was so simple yet powerful that it […]
Words Into Works #126 | The Commitment Device
In the labyrinth of human decision-making, we often find ourselves at odds with our future selves. We make grand plans in moments of clarity and motivation, only to have them crumble when faced with the temptations of procrastination or instant gratification. Enter the commitment device: a self-imposed constraint designed to bridge the gap between our […]
How to Build a Swipe File with Notion
If you want to learn how to build a swipe file that even your competitors would envy… You’re in the right place. In this blog post, I’ll explain my process for building swipe files with Notion, step-by-step. That way, by the time you finish reading, you’ll be able to begin building a direct response swipe […]
Words Into Works #125 | The Mere Exposure Effect
In a world saturated with marketing messages and social media influence, understanding the subtle psychological forces that shape our preferences is more crucial than ever. Enter the Mere Exposure Effect, a concept that might explain why we find ourselves humming that irritating jingle or reaching for that familiar brand on the supermarket shelf. In his […]
Words Into Works #124 | The Zeigarnik Effect
Imagine you’re at a bustling restaurant, and your waiter effortlessly recites a long list of specials without missing a beat. Yet, moments after you’ve placed your order, they seem to have forgotten your face entirely. What’s going on here? This scenario illustrates the Zeigarnik Effect, a fascinating psychological phenomenon named after Soviet psychologist Bluma Zeigarnik. […]
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