If you want to learn how to build a swipe file that even your competitors would envy… You’re in the right place. In this blog post, I’ll explain my process for building swipe files with Notion, step-by-step. That way, by the time you finish reading, you’ll be able to begin building a direct response swipe […]
Words Into Works #125 | The Mere Exposure Effect
In a world saturated with marketing messages and social media influence, understanding the subtle psychological forces that shape our preferences is more crucial than ever. Enter the Mere Exposure Effect, a concept that might explain why we find ourselves humming that irritating jingle or reaching for that familiar brand on the supermarket shelf. In his […]
Words Into Works #124 | The Zeigarnik Effect
Imagine you’re at a bustling restaurant, and your waiter effortlessly recites a long list of specials without missing a beat. Yet, moments after you’ve placed your order, they seem to have forgotten your face entirely. What’s going on here? This scenario illustrates the Zeigarnik Effect, a fascinating psychological phenomenon named after Soviet psychologist Bluma Zeigarnik. […]
Words Into Works #123 | The Rubber Duck Debugging Method
The Rubber Duck Debugging Method is a simple yet powerful technique for problem-solving. Introduced by Andrew Hunt and David Thomas in their seminal work The Pragmatic Programmer, this method involves explaining your problem, step by step, to an inanimate object — traditionally, a rubber duck. While it may sound quirky, this practice is rooted in […]
Words Into Works #122 | The Lindy Effect
Imagine you’re in a bustling city, observing the world around you. As you walk down a street lined with shops, restaurants, and people going about their day, you might notice that some places seem timeless. The bookstore on the corner has been there for decades, while the trendy café down the block is new and […]
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