David Sedaris, a journalist, working for The New Yorker, was sitting in the back of a car, watching the seemingly endless suburbs of Melbourne, Australia, pass by, when Pat, his friend, and guide while in Australia, proposed to him a thought experiment. [1] “Imagine a four-burner stove,” she started, recounting an idea she learned having […]

Before the Covid-19 Pandemic, Southwest Airlines was profitable for forty-seven consecutive years. A rare and astonishing feat, given the volatility of the aviation industry. According to the late Herb Kelleher, the company’s former CEO, one of the many reasons for Southwest’s success was its deliberateness in making strategic trade-offs.  Greg Mckeown summarizes Kelleher’s approach in […]