The page is a reading list sharing the 10 best books I read in 2017, organized by title. If a particular book sounds interesting to you, click the title to read a full book summary. Enjoy!
Best Books 2017
01. Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow. You should always run a company as if it will last forever, and yet you should also strive constantly to maximize its value, building in the qualities that allow it to be sold at any moment for the highest price buyers are paying for businesses like yours.
02. Grit: The Power of Passion and Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but grit: a special blend of passion and persistence. Grit is about working on something you care about so much that you’re willing to stay loyal to it. It’s not about falling in love; it’s about staying in love.
03. How to Own The World: A Plain English Guide to Thinking Globally Investing Wisely by Andrew Craig. Any money you have is gradually being destroyed. If you have any savings in the bank you are losing real wealth every day, and losing more than you think. This is why people feel poor without really understanding why.
04. Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter. Your life and business are a result of systems you have complete control, systems over which you have no control at all, and systems over which you have some but not complete control.
05. Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely. Many of our behaviors are misguided. But they’re not random; they’re systematic and predictable. By recognizing our irrational patterns, and overcoming them, we can make better decisions in life and business.
06. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. It’s better to be first than it is better. After all, it’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first. If you didn’t get into the prospect’s mind first, set up a new category you can be first in.
07. The 5 Love Languages: The Secret to Love that Lasts by Gary D. Chapman. People speak different love languages—five ways that people speak and understand emotional love. Once you identify and learn to speak your spouse’s primary love language, you will have discovered the key to a long-lasting, loving marriage.
08. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. Many business owners run their business as a “Technician”, someone who knows how to do the technical work involved in a job, without much thought to two other, equally important roles: the “Entrepreneur” and the “Manager.”
09. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson. Conventional self-help advice focuses on what you’re NOT. The key to a good life, though, is not giving a f*ck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important.
10. Triggers: 30 Sales Tools You Can Use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman. Psychological Triggers are sales tools for effectively influencing, motivating and persuading a prospect to make a positive buying decision.